ABOUT

I believe that a great design, in products and services, meets the needs of both the customer and the business. A great design focuses on the essentials in processes; it eliminates the unnecessary waste of resources by understanding people. Brands, services and products are built through dialogues that genuinely centre on solving the customer problem: “what are the true needs in the market?”

I’m a tireless seeker of knowledge, learner and occasional explorer – a generalist. Coincidentally, I’ve specialized in product design with a budding strategist and UX/UI design skills. This means my weapon of choice are Photoshop and Illustrator, but I’m a fast adaptor when it comes to software.

I say “YES” to new opportunities (whether it is in my current skill set or not).

Experience

Founder / CEO
– Vermét Design Oy, Finland

Head Designer Everton and Skila Sport
/ Designer Icepeak
/ Designer Rukka Kids
– Luhta Sportswear Company, Finland

Creative Director
– Flassi Oy, Finland

Education

MBA – Entrepreneurship Studies
– Tampere University of Applied Sciences, Finland

MA – Fashion Studies
– Aalto University, Finland

BA (Hons) – Fashion Studies
– University of Derby, UK

Honors & awards

Finalist
– Linna Business Tournament pitch competition, Finland

Winner
– Lindström Award, International workwear design competition

I believe that a great design, in products and services, meets the needs of both the customer and the business. A great design focuses on the essentials in processes; it eliminates the unnecessary waste of resources by understanding people. Brands, services and products are built through dialogues that genuinely centre on solving the customer problem: “what are the true needs in the market?”

I’m a tireless seeker of knowledge, learner and occasional explorer – a generalist. Coincidentally, I’ve specialized in product design with a budding strategist and UX/UI design skills. This means my weapon of choice are Photoshop and Illustrator, but I’m a fast adaptor when it comes to software.

I say “YES” to new opportunities (whether it is in my current skill set or not).

Experience

Founder / CEO
– Vermét Design Oy, Finland

Head Designer Everton and Skila Sport
/ Designer Icepeak
/ Designer Rukka Kids
– Luhta Sportswear Company, Finland

Creative Director
– Flassi Oy, Finland

Education

MBA – Entrepreneurship Studies
– Tampere University of Applied Sciences, Finland

MA – Fashion Studies
– Aalto University, Finland

BA (Hons) – Fashion Studies
– University of Derby, UK

Honors & awards

Finalist
– Linna Business Tournament pitch competition, Finland

Winner
– Lindström Award, International workwear design competition